Executive Summary Essay -- Economics

Official Summary - - The 2000 were a time of colossal development, Australian is a prosperous country has profited by 9 years of continuous monetary development. In any case, the universal vacationer industry was experience the ill effects of the fear based oppressor assaults on the World Trade Center and Pentagon in the USA on 11 September 2001. Generally, the Australian universal visitor industry keeps on being solid as a result of the board blend of common condition and cosmopolitan urban areas situated here, including cutting edge, stable worldwide political circumstance and financial flourishing. So as to expand Australian universal vacationer industry, Sport also, Tourism of Australia’s Department of Industry, Science and Assets must build up a key intend to arrive at progressively potential guests. With Australia remarkable normal assets, its intrigue to additional Asian explorers come to Australia. Over the previous decade, most guests originated from the UK, Europe and North America. Presently, Australia must start a few systems to pull in more explorers from Asia nations. This will give Australia the best chance to extend its travel industry. Presentation In spite of the fact that Australia has been blasting, the world economy has been in downturn for quite a while. Without a doubt, Australian the travel industry is gradually declining has been far not exactly initially anticipated. Despite the fact that the Australian government endeavors to continue development in the economy without harming the common habitat, yet these improvement don't appear to be arriving at the voyagers its need to impact. Subsequently, I am requested to sum up the marco natural issues influencing Australian The travel industry and propose extra systems that the Sport and Tourism of Australia’s Department of Industry, Sc... ...ung singles, offer a lower cost during top season by viability of adverting efforts and advancement in producing progressively Asian, including: Â · Australia and Singapore have set up a Joint Tourism Council that will mean to expand worldwide appearances to both Australia and Singapore from key markets through a co-employable organization between the Australian Tourist Commission and the Singapore Tourism Board. Â · Most key administrators selling Australia have created sites giving item data, exceptional arrangements, travel clubs and pamphlets and online enquiry reaction components. Â · There are 10 significant wholesalers/retail specialists selling Australian bunch visit bundles, with broad branch office system of deals point area. These specialists are connected with the three significant bearers: Qantas, Cathy Pacific and Singapore Airlines.

The Young Offenders Act Debate :: Free Essay Writer

Enduring an onslaught from the date of its creation, the discussion over the legitimacy of the Young Offender’s Act proceeds. Should the YOA stay in its present structure as a piece of the Canadian legitimate framework? An assessment of the reasons it is viewed as being inadequate, the requirement for change, and the recommended corrections and substitutes will give a precise image of the circumstance from which an end can be drawn. The youthful wrongdoers act in its present structure is almost ideal. Nonetheless, there enough explanations behind its adjustment that a genuine thought of changes ought to be thought of. There are various reasons why the YOA has been viewed as insufficient. There is, in the general population, a far reaching discernment that the YOA isn't working in any way. This is because of the enormous measure of falsehood that is sensationalized heartlessly by the media (Good 1998 7). Prominent instances of rough guilty parties release, and, lacking subtleties, the media presents a fragmented record of subtleties to people in general. Accordingly a few people imagine that there are kids who know how to â€Å"beat the system† and are currently out perpetrating violations with no dread of being genuinely denounced. In any case, as one expert and analyst reports â€Å"There are practically no information †¦ that would allow an assessment of this assumption† (Peterson-Badali and Koegl 1998 p127). Since once of the elements of the demonstration is to secure people in general, their feelings of trepidation are one an issue that should be tended to in any corrections that may go ahead. There is, in any case, banter over the requirement for change. Some state the present demonstration is excessively simple on young people and that they’re pulling off something over the top. There are reasons circumstances, for example, these misjudged ones, have come to fruition. The YOA was structured remembering youth assurance, and specialists in the territory will in general allude to the way that â€Å"†¦repeated examines have demonstrated that it isn't the seriousness of discipline which discourages wrongdoing, yet the conviction of it† (Daunt 1998 7). In this manner it isn't astonishing that a great many great children have been helped, and not blocked, by the present enactment on their way to a gainful life (Good 1998 171). Too, the current YOA has genuine ramifications for rough guilty parties, huge numbers of them winding up in grown-up court (Daunt 1998 7). One may likewise start to see somewhat of a pattern: The presentation of the YOA in 1984 was to m itigate the publics impression of a frail Juvenile Delinquents Act and guaranteed expanded punishments for youth guilty parties (Daunt 1998 7).

One Last Look Back

One Last Look Back With a little less than an hour to go to 2020, Im feeling some kind of way. Im back home, surrounded by the interminable expanse of flat land that is Texas. Ive been catching up on some much needed REM and have been savoring all the delicious home-cooked meals. Most importantly, Ive been able to fall back into the routine of life at home. In between all of this, its begun to hit me that I am now officially more semesters into MIT than I have left. Dont get me wrong, its definitely exciting.   But mainly, it just makes me feel kinda old and a tad bit anxious about what the future is going to hold. Consider it the junior-year crisis, when the future (the one where you have to be a responsible adult and contributing member of society) dauntingly feels at hands reach. The unknowns are many and answers are few. Things are changing at a rapid pace and I dont quite know how to cope. Its at times like these, that I like to remind myself that no plot line makes sense when youre standing at the very beginning of it. Looking back, however, everything thats already happens starts to make sense. And even if it doesnt, you find some happy memories to smile about and some not so-happy ones to be proud to have gotten through. So heres what this past year has looked like in a snapshot: 1) Started the year off in India, surrounded by family. 2) Did my very first study-abroad in South Africa, where I got to meet some of the kindest of people on this planet, learned a lot about the HIV epidemic and went on my first real safari. 3) Spent A LOT of time in lab 4) Organized a House Government retreat to Cape Cod 5) Had my first friend from back home visit, and showed her around Bahston. 6) Enjoyed the sun in Kresge Oval 7) Built a whole microfluidic gut-on-a-chip device (and it actually worked!?!) 8) Went to many Bob Ross paint nights in the stud 9) Spontaneously took a trip to Revere Beach one fine weekend 10) Went into Boston during Marathon weekend and saw the finish line! 11) Cleaned up nicely to get my Brass Rat 12) Unknowingly ended up in a private Sting concert? 13) Took my first D-lab class and built a flashlight that turns into a lock for refugee camp latrines 14) Did a lot of organic chemistry 15) Built a functioning battery made up of nanomaterial produced by a virus? 16) Saw the sunrise across the Atlantic Ocean 17) Watch the sunset on a boat in Boston Harbor 18) Retook a class I dropped and THRIVED 19) Lost my dear friend and sister Aliza A. 20 to a drunk driver 20) Helped put together a scholarship fund in Alizas honor 21) Got 20+ internship rejection emails 22) Spent a dream summer interning in the Bay Area 23) Took many walks past this view: 24) Took the OG tunnel view photograph at Yosemite National Park 25) Went zip-lining for the first time 26) Witnessed my old PI and bioengineering idol, Robert Langer, get the Camille and Henry Dreyfus Foundation Prize 27) Survived yet another career fair with zero job offers. 28) Went apple picking for the first time, had my very first bottle of apple cider and tried my first apple cider donut (does that mean Im officially initiated as a New Englander now?) 29) Went to Salem, MA on Halloween Weekend (what a time) 30) Carved my first pumpkin (how have I gone so long without carving a pumpkin? I dont know either.) 31) Competed in and completed my very first Hackathon? 32) Studied in so so many different cafes around Boston and Cambridge 33) Started writing poetry with a group of friends and its been a life changer. 34) Pulled a near all-nighter but finished and turned in the hardest final project (20.320) Ive had to do thus far at MIT. 35) Drank lots of Boba (im scared to check my bank statements) 36) Ate a lot of good food. Looking back at my list that somehow turned out longer than I expected, Im realizing that a lot of it is good stuff thats happened to me. By no means has this year been an easy one, but most of my list was inspired by a scroll through my camera roll. And well, you only take photos of the good times (or atleast I do). But one thing is clear, its been a blessed year. And the fact that Im here writing this blog post is enough evidence that Ive survived through 100% of my greatest of days and a 100% of the worst of them. And that gives me a lot of hope for whatever is to come after. It may not makes sense to me now, but Im hoping future-me is going to have one heck of a story to tell. If you havent already spent some time looking back at everything youve gotten through in the past year, I highly recommend that you do! And if you feel up for it, share some of your highlights (good or bad) below! Post Tagged #New Years

New York State Housing Finance Agency Essay - 1046 Words

Background The New York State Housing Finance Agency (HFA) was formed in 1960, to assist low- and moderate-income family unit charter expansion (â€Å"New York State Housing Finance Agency†, 2012). In this logic its solemn assignment consists of preserving and conserving â€Å"high quality† low-priced rental housing for the population athwart the State of New York. Additionally, HFA provides financing to not-for-profit, and for-profit to construct economical letting houses, including NYCHA, and Mitchell Lama developments (â€Å"New York State Housing Finance Agency†, 2012). Since its creation, the HFA has commenced a low and moderate-income public housing with 328 developments throughout New York State (â€Å"NYS Housing Finance Agency†, 2012). These new constructed houses have improved numerous residents throughout the state as a whole. Over recent years the HFA developments have been experiencing a lessening in New York State government funding, propelling the orga nization to rehash distinctive strategies addressing the multifamily financing and the low rent opportunities program. Introduction This analysis works on the current quality management system of New York State Housing Finance Agency, and determine ways to improve HFA’s quality management system. Opportunities HFA as a state agency organization is failing because of a deficiency of awareness and management of its programs. The quality and reliability HFA offers to state dwellers is ghastly. As a government funded organization, HFAShow MoreRelatedUnderstanding The Experience Of Emergency Management And Collaboration That Took Place During Hurricane Sandy909 Words   |  4 PagesHurricane Sandy. Introduction Hurricane Sandy pushed across New York coast and left a devastating trail behind. There devastation was so great that it caused federal, local, and regional levels to develop plans and strategies for future crisis. An emergency situation on a magnitude as Hurricane Sandy created a collaboration of many emergency services. FEMA, Red Cross, Department of Transportation, and many local agencies were involved with managing the chaos caused by the storm. CollaborationRead MoreEssay on Foreclosure Crisis In America1084 Words   |  5 PagesIt is evident that the housing deficit is just a layer of the many problems we are suffering from during the hard times in our economy. Foreclosure is indeed a horrific word that is haunting homeowners across the US. Because of the situation in the current economy, millions of Americans have been plagued by foreclosing on their homes and are left to find new location for themselves and their families to live. Recently in Detroit, with the efforts to negate the current standingsRead MoreHousing Discrimination Throughout The United States993 Words   |  4 PagesSince the end of the Second World War, the housing market had blossom throughout the nation. Thousands of the American people and veterans were able to finance a home; however, there were many who were not given the same or equal opportunities. In A Matter of Place, the documentary argued that people are still facing housing discrimination in the U.S. Housing discrimination persist because a couple were denied housing due to their race and a man was solely harassed based on his sexual orientationRead MoreThe Financial Crisis Of 20081341 Words   |  6 Pagescaused the collapse, take over, merging, or buying out of financial services firms and banks such as, Lehman Brothers, Merill Lynch, Wells Fargo, Goldman Sachs, AIG, Royal Bank of Scotland, Fannie Mae and Freddie Mac. The â€Å"Big Three† credit rating agenci es, Standard Poor’s, Moody’s, and Fitch Ratings, were at the helm of the financial crisis of 2008 because they were all found of wrongly assigning triple- A securities ratings to mortgages and debt assets that were way below â€Å"investment grade† levelRead MoreThe Current Scenario Of Raising Prices And Methods1225 Words   |  5 Pagesinitial rise generating expectations of further rises and attracting new buyers—generally speculators interested in profits from trading in the asset rather than its use or earning capacity. The rise is usually followed by a reversal of expectations and a sharp decline in price often resulting in financial crisis† (Karl and Shiller 2003). Origin of the term â€Å"Housing Bubble† The existence of the term â€Å"housing bubble† is quite new which is on a monthly count from 1980 in major newspapers. ButRead MoreHomeless Shelters, A Lack Of Resources Essay1598 Words   |  7 Pagesweather conditions can be solved by moving the homeless out of the street into either temporary shelter programs using spare storage units and trailers for emergency circumstances or a permanent housing initiative. In 2014, nearly 600,000– 578,424 ­ to be exact– homeless people live in the United States; about a third of this population doesn’t have access to shelter. This third of the populace suffer the most when areas across the nation– even the warmer areas in California and Florida– experienceRead MoreA Tale Of Two Cities By Charles Dickens1591 Words   |  7 Pages The current analysis of the New York City Economic Development Strategies can paraphrase Dickens’ classic and titled â€Å"A Tale of two Mayors†. Michael Rubens Bloomberg, co-founder of Bloomberg L.P, a financial software, data and media empire, served as the 108th Mayor of New York City, holding office for three consecutive terms from 2002 to 2013. Bill de Blasio is the 109th and current Mayor of New York City. From 2010 to 2013, he held the citywide office of New York City Public Advocate, which servesRead MoreU.s. National Bureau Of Economic Research1235 Words   |  5 PagesResearch (NBER) the struggle didn’t end in the United States until June 2009, and therefore had a duration of about 18 months. This global crisis â€Å"ranks fourth in terms of the weighted sum of countries suffering it† (NBER). Consumers, who had been the engine of the economy for the past several decades, suffered the loss of their jobs. Between 2008 and 2009, â€Å"the U.S. la bor market lost 8.4 million jobs, or 6.1% of all payroll employment† (State of Working America). This resulted in â€Å"the most severRead MoreThe Client, A Hispanic Male, Age 69 Essay1376 Words   |  6 Pageshis hands as a result of brain surgery. The client lives in a rented room in Inwood Heights. Initially, the client s presenting problem included finding adequate housing however, after completing the intake form I became aware that the client was over income for most housing assistance programs. The reason why the client is seeking housing assistance is because according to the the client â€Å"he lives with two other men in a single bedroom apartment†. Furthermore, the client informed me that his roommatesRead MoreHomeless People Are Dependent On Their Resident City s Shelter System1210 Words   |  5 Pageshomeless people live in the United States; about a third of this population doesn’t have access to shelter. This third of the populace suffer the mo st when areas across the nation– even the warmer areas in California and Florida– experience wind chills and temperature drops. According to Rebecca Sturgis and Neil Denovan of the National Coalition for the Homeless, 700 people at risk or are experiencing homelessness are killed by hypothermia in the United States, despite the fact that the ailment can

Analysis Of Dale Carnegie s Book On Win Friends And...

What can a man use to gain friends and influence people? Dale Carnegie, in his book How to Win Friends and Influence People, outlines in four parts and within each part many chapters on exactly what one would do to gain friends and influence others into your own way of thinking. The book seemed dull but, on the contrary, farther along through the book the reader gets they will see the importance. The book in of itself is very convicting not a section of that book stands without notes and most saying â€Å"I need to work on this† or something of this affect. Overall dale Carnegie’s book outlines the most difficult aspects of one’s relationships then explains what steps should be taken to mend or create relationships. Carnage also demonstrates†¦show more content†¦Lincoln, in the white house, turned on Mrs. Grant like a tigress and shouted, â€Å"How dare you be seated in my presence until I invite you!† (Carnegie, 1936, pg.22) What happened to them ? History’s best known heroes and stars who were most liked where even unkind and selfish. They, more than likely, after their conflicts, pleaded for forgiveness. Which is easier? Being rude and asking for forgiveness, or doing your best to be kind. Dale, as stated above, explains various ways of persuading people. I see is form of influencing people as manipulation, he uses an example of William Lyon Phelps, a professor of literature at Yale, explaining his time at his aunts home when a man came over and, knowing Phelps enjoyed boats began a discussion with him about such topic. The man left and Phelps thoroughly enjoyed him, his aunt then informed that he was but a New York Lawyer and had no interest in boats, his question then â€Å"Why then did he talk all the time about boats† (Carnegie, 1936, pg.100) she then replied, Because he is a gentleman. He saw you were interested in boats, surrounded by police officers. Dale goes on to say, â€Å"Crowley didn’t blame himself for anything.†(Carnegie, 1936, pg.4) Al Capone, the most and he talked about the things he knew would interest and please you. He made himself agreeable.† (Carnegie, 1936, pg.100) Roosevelt once said, â€Å"the royal road to aShow Mo reRelatedAnalysis Of Dale Carnegie s Book How On Win Friends And Influence People 2534 Words   |  11 PagesDale Carnegie’s book, How to Win Friends and Influence People, discusses 30 principles that are essential to the life of an individual and how they can contribute to their career success. These principles, if applied with good effort, can be useful to one’s daily life in business. The first standard Carnegie discusses is to not criticize, condemn, or complain (80). In my life, I have seen this principle in action through the way people treat and interact with others. It is important to not be criticalRead MoreA Town s Parks And Recreation Department985 Words   |  4 PagesA town’s parks and recreation department is important to get people involved and also draw home shoppers to the area. Jay Guelfi is the Director for Parks and Recreation in the Town of Hopkinton, Massachusetts. There are two different parts, parks and recreation. The parks side of op erations involves maintaining different public properties throughout the town including athletic league fields, the pond, the beach, as well as the town common. The recreation side of operations involves organizing andRead More Motivation Theory: Ensuring Success of the Workplace Essay4958 Words   |  20 Pagesand death. As society has progressed, we have seen great technological advances such as television, computers, cars, and space travel. Despite such advancements, the basic needs of mankind still remain the same. Business is the means by which people make the money to acquire their needs, and managers today are the leaders who rise to make decisions and ensure the survival of the business. The success of a business is largely dependent upon the ability of mangers to motivate workers to achieveRead MoreLeading Change Paper8284 Words   |  34 PagesUniversity of Phoenix A manager needs to understand the interdependency of departments, internal partnerships, and the influence of power and politics to effectively manage across the organization. Effective managers use various political tactics to increase their power within the organization to coordinate and support the work of their peers and subordinates to meet company objectives. Managers regularly acquire and use power. Power-oriented behavior has an impact on managerial career progressRead MoreCoercion by Douglas Rushkoff7762 Words   |  32 PagesIntroduction: They Say The first part of the book introduces the idea of they, the people who seek to influence our lives in some form or fashion, and it poses questions about our collective cultural behaviors that have become an everyday event. The author introduces himself to us the readers. He also expresses his reason for writing the book by pointing to the backfire effect his previous books. Because he was a media/advertisement consultant, he acts as a double agent writing down and reportingRead MoreHistory of Management Thought Revision17812 Words   |  72 Pagesabout 1929. Taylor is the focal point, but we will see his followers as well as developments in personnel management and the behavioral sciences. Henri Fayol and Max Weber will be discussed, although their main influence came later, and we will conclude with an overview of the influence of scientific management in its environment. Chapter 7 The Advent of Scientific Management Frederick W. Taylor is one of the more widely recognized names in the management literature. Far more rare,Read MoreInterpersonal Communication8395 Words   |  34 Pagesrelations communication. Interpersonal communication is, in fact, the foundation of all human relationships. While all communication is interpersonal because it takes place between people, the term interpersonal communication usually refers to communication that takes place in face-to-face situations involving two or three people. Listening, speaking, and sending and interpreting nonverbal messages are necessary skills to communicate effectively. In addition to being able to listen, speak and interpretRead MoreReed Supermarket Case32354 Words   |  130 Pagespublisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any afï ¬ liation with or endorsement of this book by such owners. Pearson Education is not responsible for the content of third party internet sites. ISBN 978-0-273-72622-7 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data Hollensen, Svend. Global marketing : a decision-orientedRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul SingaporeRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesmechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations

Speech Writing Reviews & Guide

Speech Writing Reviews & Guide Making speeches might be harrowing ordeal particularly if you aren't utilized to being in front of crowds. Empathy is something however which can be taught. What You Can Do About Speech Writing Starting in the Next 6 Minutes Repetition can be a really effective tool, but it may also be very dull and impede the progression of your argument. If you produce an attempt to eliminate the speech disturbance, you can certainly succeed. Specifically, the grammatical correctness and the sentence transitions of the majority of speeches were rather good, he states. If you would like to earn a funny best man speech, think about poking some sort fun at the groom. One of the very first things you want to remember you'll be at a wedding. Family members and friends are an excellent source. Great jokes in accordance with the wedding will go quite a distance to keep people laughing. You may try tricks by way of example reading a book audibly or talking consistently to a friend who's acquainted with your disturbance. The perfect way to structure a very best man speech is to seek out a connection between a story about your pal and your support for the couple. There aren't any rules that are written in stone in regards to seating your guests. Using repetitions will enforce a notion in their mind in case they missed it the very first moment. What Is So Fascinating About Speech Writing? When creating a speech, you will most likely find out that it isn't an effortless process as lots of people think. Most people today give up before they even begin since they think that they know nothing about ways to compose a speech. Most men and women take that approach. however, it's rather difficult to create a great speech that way since it's too linear. You're able to employ your grief to channel emotions during your speech however, you can also make a much lighter and funny tone. After selecting a theme, you've got to regard the tone of your speech. An ill-judged tone of voice will set you on the incorrect foot. Of the exam in regard to the toefl strategies for the internet based toefl writing twe is known as the toefl ibt that there's the question. There are a couple topics to omit from your very best man speech. The first thing you will need to see when you're sitting down to compose a political speech is that the speech should have a point. The simple best man speech needs to be quirky for the organization. Soon you're going to be giving that killer speech and you'll have that expert edge you demand. Another very good angle is to speak about the manner that the bride and groom balance one another. A handle on what makes an excellent speech might be your best asset. The most important content of the speech ought to be informative and entertaining. You will be able to undertake maximum five minutes for the ideal man speech. You will organize your speech somewhat like a story meaning that you require a start, middle and an end. Typically, the ideal man speech has a bit of humor in it and it earns the environment light. The short best man speech is around the bride in addition, the groom.

Quality of a Marketing Research Project

Question: Discuss, using examples where relevant, how you would ensure the quality of a marketing research project. Answer: Marketing research is a process or set of processes that links the customers and producers to the marketer through information. Such information helps in identifying and defining marketing opportunities. It is an effort to gather information about customers or target markets. Market research is a very important component of business strategy. Quality in the marketing research process is ambiguous. It is not a step, but a process. While measuring quality, one is actually measuring the quality of customers experience. It can happen and must be ensured at every stage of the research process (Savin-Baden and Major 2012). Data collection is a significant part of the marketing research. The marketing decisions are made depending on the analysis of the data collected from a research project. For making appropriate decisions, quality of the data acts as a critical element for the data collected. Data collection must be high in quality and relevant (Birley and Moreland 2014). Quality can also be referred as the degree to which the data represents actual scenario. High quality data is reliable, valid and also represents faithfulness. In certain instances, researchers try obtaining data from various sources to ensure the validity and reliability of data collected. The two characteristics determining the quality of data are- reliability and validity (Csikszentmihalyi and Larson 2014). It is necessary to devise research questions as a poor structure may affect the choice of study design. It is imperative to formulate a proper research question that would be relevant and answerable. Hypothesis can also be developed from the research question and it drives data collection for the study. The quality of data collection can be made better if the research question and hypothesis for the project is appropriate. The relevance of data can be ensured with appropriate sampling strategy, intervention and outcome variables (Zikmund 2014). A few other factors such as availability and affordability form a part of the data collection. Data must be collected quickly so that the research process is affordable and can be completed on time. If data cannot be obtained in a timely fashion, the marketing research must not be conducted (Bell 2014). The researchers can collect both primary and secondary data. Primary data is newly obtained data for a specific project. Secondary data is already collected for purposes other than problem at hand. The researcher needs to decide if the primary data collection or secondary data collection method would be appropriate for the situation. The researcher can also use both data collection methods (Palinkas et al. 2013). There are different ways to ensure that the data collected from primary and secondary sources are high in quality. For primary data, the researcher must follow similar researches conducted in the past, imagine possible answers and craft an analytical response. The different ideas and values must be crafted from frame of reference. The data collected must be compared and contrasted with the similar data from other source in the same time period. The reliability must be measured (Taylor and Bogdan 2013). For example, Mr. X works for an advertising agency that is hired by ABC Medicine, the manufacturers of a drug product. If the product is consumed once in a day, it shall prevent the consumers from getting cancer. The ad agency wants to check the reliability and validity for the claim made by ABC that would not be problematic in the market. Mr. X found a published article regarding the product and considers that the drug is worth advertising. However, Mr. X shall be concerned regarding reliability and validity of the information (Silverman 2016). Validity refers to the truthfulness of the information. The truthfulness of the source must be assessed with respect to the information presented. In the given example, Mr. X believes that the article read by him regarding cancer-free pills would suit the description. The study was conducted, supported and observed by 400 patients. The article was credible and peer-reviewed. It is important to follow peer-reviewed article as it ensures that it has been reviewed by other experts in the field. Therefore, Mr. X can jump at the conclusion of calling the data valid. Secondly, reliability refers to the level of trust or belief in the information. Mr. X can be asked to support the medical and marketing claims for the prescribed drug. Mr. X shall check how the information was obtained by the author. Certain criteria such as biasness, expertise and personal gains must be assessed. If the information was published in a blog, it should be eliminated as it does not ensure the expertise of inform ation-provider. The date must be checked by the researcher and current articles should be considered as reliable. The information source must be assessed if it is questionable, unsupported or not well-researched. The works cited must also be reviewed to check the quality of references (Taylor and Bogdan 2013). The publication source must also be checked if it is a university press, government agency and purpose of the publication. The primary and secondary sources of data must be assessed to ensure high quality. The researcher shall evaluate the purpose or intention of authors research paper. The language shall be free of emotion-rousing words or biased. The authors point of view in the secondary sources must be impartial and fulfil the objectives of the research. A high-quality research paper must be easy to read and the content must not be repetitive (Silverman 2016). Conclusively, not all information is created with a standard quality. Just because the information is found in the library does not mean that it would be accurate to conduct an appropriate marketing research. It is necessary to critically evaluate necessary information in an academic setting. The researcher must evaluate every item to determine the credibility and quality for supporting the best research. The presentation allow the researchers to interact with clients, also it provides useful feedback of the overall performance of the project. A formal report which contains detailed information about our research project. References Bell, J., 2014.Doing your research project. Maidenhead: McGraw-Hill Open University Press. Birley, G. and Moreland, N., 2014.A practical guide to academic research. London: Kogan Page. CSIKSZENTMIHALYI, M. and LARSON, R., 2014. Validity and Reliability of the Experience-Sampling Method.The Journal of Nervous and Mental Disease, 175(9), pp.526-536. Palinkas, L., Horwitz, S., Green, C., Wisdom, J., Duan, N. and Hoagwood, K., 2013. Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research.Administration and Policy in Mental Health and Mental Health Services Research, 42(5), pp.533-544. Savin-Baden, M. and Major, C., 2012.Qualitative research. Milton Park, Abingdon, Oxon: Routledge. Silverman, D., 2016.Doing qualitative research. London: Sage Publications. Taylor, S. and Bogdan, R., 2013.Introduction to qualitative research methods. New York: Wiley. Zikmund, W., 2014.Business research methods. Mason, OH: Thomson/South-Western.